About Caslon Media

Caslon Media is an independent publishing company in Amsterdam, founded and run by Paulo de Vries. We build and operate reference websites: places you go to answer a specific question — which books your state assigns in ninth grade, how much water your sourdough starter actually needs, which espresso machine fits your counter — and leave knowing the answer is right.

We started with a simple observation: most reference pages on the internet are written to rank, not to be right. We run things the other way around. Every site in our network is built from a real, finite dataset with primary sources behind it. When a fact can't be verified, it doesn't go on the page. When data ages, we re-verify it and date it. It's slower. The pages are better for it.

How we operate

We're a small portfolio company and we intend to stay one. Our operating rules are borrowed from the publishers we admire most: fewer, bigger, better pages instead of volume; the fastest pages we can build, because speed is respect for the reader; one honest recommendation instead of ten hedged ones; and an unsentimental approach to the portfolio — sites earn their place by being used.

We use automation and AI-assisted tooling for data processing and drafting. Every published page has human editorial oversight — you can read exactly how we handle this in our editorial standards.

The name

We're named for William Caslon, the eighteenth-century English typefounder. His letters were so effortless to read that printers had a saying — when in doubt, use Caslon — and when the Declaration of Independence was first set in type, it was set in Caslon. We claim no lineage, just a debt: type that earned trust by being easy to read is the standard we hold our pages to.

— Paulo de Vries, founder · Amsterdam